As the world of content marketing continues to adjust to the digital age, the value of video and animation has never been more apparent. Almost three-quarters of people say they prefer video to text-based communications from marketers, while 88% of marketers say that video provides a positive ROI. And these eye-popping figures show no sign of slowing down.
At Mindsailing, we’re proud to deliver on these innovative and cost-effective channels for our clients — and we’re proud of our recent Platinum Award- and Gold Award-winning work in video and interactive web design:
INTRODUCING A PANDEMIC PREPAREDNESS INITIATIVE TO THE WORLD
The Rapidly Emerging Antiviral Drug Discovery Initiative (READDI) is a first-of-its-kind global partnership between leading medical experts with one mission in mind: stopping current and future pandemics through the creation of novel antiviral therapies. And Mindsailing was tapped to execute a six-week marketing sprint to bring this story of scientific innovation to life via a new web presence and brand video designed to both educate the public and attract potential partners and investors.
For the “We Are READDI” clip introducing this groundbreaking collaborative, we received a Platinum Hermes Award for interactive media and video, and two Platinum dotComm Awards for short-form video and nonprofit video:
Related Content: Read more of our insights on building a successful B2B website.
TELLING THE STORY OF HEALTH CARE INTERCONNECTEDNESS
COVID-19 has created vast disconnects between clinicians and consumers. That’s why our national health care client asked us to create an online element that reinforced its mission: To deliver a robust, intelligent and resilient digital ecosystem that brings all parties together.
As a result, we created an interactive, animated web graphic that illustrated how connective channels can be created through intelligent data streams, digital workflows, financial pathways and more. The easy readability and user experience (UX) design of the graphic made it an ideal fit for an executive audience short on time and looking for easily digestible information.
For this online experience, our agency was recognized with a Platinum Hermes Award for interactive web media and two dotCOMM Gold Awards for website animation and infographic design.
Related Content: Download our free guide to creating high-performing infographics.
Identifying the right channel for creative is a major component of the Mindsailing strategic process. And when that strategy aligns with a strong organizational mission from our partners, we share in the award-winning success together.
TO LEARN MORE ABOUT HOW WE CAN HELP ELEVATE YOUR ORGANIZATION’S CREATIVE, CONTACT US TODAY.