HUMAN CENTERED

Human-centered design is a framework for developing strategies and communications that puts the human perspective at the center of all efforts. We deepen brand connections by engaging audiences and stakeholders in the process and developing communications that speak directly to their needs.

purpose driven

Great brands are in the business are good. Whether global businesses, local non-profits, or emerging b-corps, strong brands recognize their ability to contribute to the common good. This benefits their brand, their bottom line, and their lasting impact in communities.

fully integrated

Communications are stronger if they are integrated across a spectrum of experiences and engagements. Mindsailing is a full-service agency offering research, strategy, branding, content, digital, social, activation, advocacy and analytics.

The world is changing rapidly,
and the pace of change is accelerating.

We're experiencing cultural, industry and organizational change dynamics that can limit our ability to realize growth. At Mindsailing, we’re actively studying these dynamics of change, mapping brands and industries on the change curve and applying strategies, communications and innovations that can help overcome common barriers and achieve growth.

the discipline of resilience

innovation is more than ideas. learn how to overcome barriers, expand possibilities and maintain a growth mindset.