At Mindsailing, our mission is to help organizations positively transform across industries — including health, agriculture, energy and more. The changemakers we collaborate with share a common dedication to achieving global impact and sustainable, long-lasting positive transformation. And as we collectively face our new reality shaped by COVID-19, these values have never been more vital. That’s why we’re proud to announce five recent award wins for transformative work created with our clients in health and agriculture.
Connecting with the C-Suite to drive healthcare transformation
Mindsailing and a national healthcare company recently took home a Gold Aster Award, given to the top 5% of healthcare advertising/marketing in the nation. The award recognized a campaign targeting healthcare CFOs — a series of eBooks and assessment guides tailored to address the strategic concerns of these Chief Financial Officers. The campaign achieved a 63% engagement rate with C-Suite leaders and resulted in over 1,400 new subscribers. What’s more, the series laid out the road map for how healthcare leaders can steer their organizations toward a more consumer-friendly, value-based and holistic future.
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Transforming the global supply chain by working together
In collaboration with Cargill, our agency also won a series of awards for our work to rally internal Cargill stakeholders along with farmers, ranchers and distributors to meet ambitious supply chain sustainability goals.
Telly Award for Branded Content – Agriculture is How. This Bronze award was given in recognition of the “Agriculture is How” video — a campaign manifesto rallying internal Cargill stakeholders that garnered 103.9K views on Twitter.
Communicator Award for Individual Social Responsibility for Online Video – Agriculture is How. We also received an Award of Distinction for the Agriculture is How manifesto video.
Communicator Award for Design Features – Overall Design for Corporate Communications – Beef Up Infographic. We also took home an Award of Distinction for an infographic that detailed Cargill’s mission to reduce greenhouse gas emissions in its beef supply chain. An animated version of the infographic was viewed over 11,000 times on Twitter and shared widely across Cargill social media platforms in North America, Europe, the Middle East and Africa.
Communicator Award for Design Features – Overall Design for Corporate Communications – Scope 3 Infographic. Finally, we received an Award of Distinction for our infographic that brought to life Cargill’s commitment to a 30% reduction in greenhouse gas emissions in its overall supply chain by 2030.
Industry transformation is challenging. It requires a clear vision, strong leadership, and the power of communication to align and engage on a common path forward. We’re energized by the work our clients are doing to positively transform the world for good, and proud to support them with award-winning creative.
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