Build, publish and promote eBooks

Learn how to make eBook publishing a core content-marketing component.

An eBook is a downloadable, dynamic PDF that functions like a microsite.

eBooks pull audiences to your company and products. They are long-form assets that lead with education, not marketing, and offer evidence, expertise, information or thought leadership beyond what is commonly available about a topic. eBooks are often used as the main attraction for “inbound marketing.”

Maximizing the ROI of on an eBook.

eBook publishing is research and time intensive—leading some marketers to ask if eBooks are worth the trouble.

When done well, eBooks:

  • Generate leads, and improve credibility during awareness and consideration phases.

  • Give you the ability to track, measure and learn from user interactions with your content.


Interested in more?

Check out our Kickstart Guide to ebooks, including tips for how to build, publish and promote your thought leadership.