Human-centered design is a framework for developing strategies and communications that puts the human perspective at the center of all efforts. We deepen brand connections by engaging audiences and stakeholders in the process and developing communications that speak directly to their needs.
Qualitative, quantitative and ethnographic methods to understand market dynamics and identify opportunities.
Dynamic, cross-platform messaging and content to inspire, educate, and activate audiences and influencers.
Experiential, trade and event marketing to engage audiences with the brand, create interactions, and drive action.
Context-rich approach to communications that meet organizational objectives, and maximize impact.
Digital experiences that leverage best practices in UX, search, email and mobile to engage users and drive action.
Community-based campaigns to support issues and activities that deepen social connections and create local impact.
Identity, design and architecture to create and manage connections across segments and divisions.
Strategies and content to support deeper connections and activate influencers across social media platforms.
Development of key metrics by tactic, and tracking to provide insights and measure impact.
CURRENTS & CURRENCIES™ is an insight series from Mindsailing for leaders navigating market sea change.
There are market or cultural change dynamics that are common instigators of disruption across categories. We’re tracking Currents in demographic shifts, generational value sets, regulation changes, new and emerging technologies, mergers and acquisitions and disruptive service models.
This new era of change provides emerging values and behaviors that help to demonstrate an organization's resilience, commitments and vision for the future. These Currencies can be found in emerging language, visual styles, and new approaches to market.
We focus on industries facing sea change and provide practical insights to support business, communication and innovation efforts.
Scoping a project? We recognize each initiative is unique. Business goals, audiences and market factors can vary. So can timelines, stakeholders and budgets. We're happy to chat through variables, think through options and help you scope your project for success.
Responding positively to change takes practice. We've developed tools and workshops to help brands keep a growth mindset.
There's a hole in your boat. Nothing is going as planned, and the situation seems dire. Our resilience tools address the common risks and challenges of change and develop skillsets to identify growth opportunities in the very moments it seems most unlikely.
Voyage to the edge. Dream bigger than is possible. Plan beyond limitations. Our expansion tools address the common risks and challenges of innovation, and develop skillsets to manage expansive growth despite limited resources and unpredictable curveballs.
Change before you have to. Our adaptation tools address the common risks and challenges of competition, and develop skillsets to manage shifting resources, emerging risks and unconventional partnerships to adapt and thrive in a new era.
We facilitate 2-hour, half-day, and full day sessions. In these workshops we: