Earlier this summer, our team was honored with a Gold Hermes award, recognizing creative excellence for a unique holiday mailer we sent to our clients. We’ve previously collected Hermes awards for content marketing, infographics and whitepapers.

For Valentine’s Day 2018, our team wanted to share our deep gratitude for our enduring client relationships but felt compelled to do more than write a clever holiday card. Since growth is a core tenet of all our client relationships, we decided to connect our Valentine’s Day effort with One Tree Planted’s goal of planting a million trees to aid global reforestation. By pledging to the cause, we celebrated the growth and strength of our client partnerships.

To bring the idea to life, our design team blended tree and heart illustrations and infused our brand palette to deliver an organic, heartfelt message of thanks and a positive outlook for future growth. Visuals were incorporated in a custom direct mail piece that included a hand-signed note and a calendar. The note also directed to a custom landing page where clients could learn more about the donation of trees made in their honor.

You can learn more about the effort in the video below:

For more information about Mindsailing’s participation in the One Million Tree Challenge on behalf of our clients, visit http://www.mindsailing.com/trees.