Email is still the workhorse

Learn how to craft email marketing to drive leads and nurture prospects.

Use for lead generation

89 percent of marketers say email is their primary channel for lead generation and drives more conversions than any other marketing channel—including search and social.

 

Make it mobile

Though some predicted email marketing would fade with the advent of messaging apps, email marketing is alive and well—as long as it’s personalized and built for the mobile device. 

 

Track analytics

Email is nearly 40x better at acquiring new customers than Facebook and Twitter2 and continues to be the top source of analytics data for marketers. 


Interested in more?

Check out our Kickstart Guide to email, including tips for how to craft email marketing to drive leads and nurture prospects..