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Good is good for business


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Good is good for business


Cultural Currents are Reshaping How we perceive Value

Three Ingredients of Good

MEET REAL DEMAND
People want great products that contribute positively to the world, put them in control, and provide a platform for co-creation. Collaborative consumption is driving the new demand.

TELL REAL STORIES
Transparent, authentic, relevant content is what gets shared. So have something good to say. Collective storytelling is the new driver of communications.

MAKE AN IMPACT
Measure impact by next quarter's earnings and next generation's inheritance. Legacy is the new driver of loyalty. And intelligent systems are the new metrics.


Cultural Drivers of Consumption by Era

Cultural Drivers of Communications by Era

Cultural Drivers of organizational Success by Era

© Mindsailing 2018 

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From the ground up


We're growing relationships, businesses and a healthier planet. 

From the ground up


We're growing relationships, businesses and a healthier planet. 

Million tree challenge

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Forests are the most sophisticated growth models on earth. They are competitive yet interdependent, responsive to change, efficient with resources and resilient under disruption. They also thrive in diversity and boast sustainable yields. 

We're proud to partner with a strong group of leaders, creatives and change makers who represent the same qualities. Our clients promote wellness, community, dignity, peace, sustainability, diversity and education. Our teams bring creativity, excellence in craft, curiosity, passion and dedication. These collective efforts create a positive future for us all.

To honor these relationships, Mindsailing has partnered with One Tree Planted, an organization working to protect the world’s forests and help ecosystems thrive. 


How it works

  • Mindsailing has partnered with One Tree Planted, an organization working on reforestation efforts worldwide, with specific efforts in North America, Latin America, Asia and Africa.
  • We've committed to the Million Tree Challenge, an effort focused on repairing the Pacific Northwest, where more than 500,000 acres of forest were lost to wild fires last year.
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WIDESPREAD IMPACT

Trees are just the beginning. By helping to restore forests, we create a multiplying effect across the ecosystem.

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Restored 

Forests help restore our environment and build resilience from the effects of climate disasters. One mature tree absorbs carbon dioxide at a rate of 48 pounds per year and can capture and filter up to 36,500 gallons of water per year.

 

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Protected 

Forests represent more than just trees. More than 5 million terrestrial species depend on forests for their survival. And forests represent 80 percent of the world's terrestrial biodiversity including plants, animals, fungi and bacteria.

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Healthy

Forests support healthier and thriving communities. Trees sustain the natural water balance and the ecosystem to support human agriculture and medicine. In neighborhoods with more tree canopy cover, air quality improves by as much as 15 percent. 


Thank you for helping us plant so much good. 

 
 

Looking to increase your social impact?
See why good is good for business.

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Essential Element


Transforming relationships, businesses and the planet.

Essential Element


Transforming relationships, businesses and the planet.

an essential element

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Water is essential to life. It powers, transports, adapts, balances. Water is responsive, shifting states to meet external demands. It can be strong or subtle. It connects us all.

We're proud to partner with a strong group of leaders, creatives and change makers who represent the same qualities. Our clients promote wellness, community, dignity, peace, sustainability, diversity and education. Our teams bring creativity, excellence in craft, curiosity, passion and dedication. These collective efforts create a positive future for us all.


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Our Commitment

  • To honor these relationships, we’ve developed the Essential Element Campaign, an effort focused on celebrating the transformative power of water at global, regional and local levels.

  • Mindsailing has committed to supporting organizations driving change in water conservation, equitable access and cross-sector collaboration.


a natural transformer

Water is just the beginning. By supporting this essential element, we create a multiplying effect across the ecosystem.

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Protect
Resources 

About 40 percent of U.S. rivers and lakes are too polluted for fishing. Green infrastructure could keep the sewage systems in 750 cities from overflowing into waterways during storms.

 

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Expand
SAFE access 

One in ten people lack access to safe drinking water. That includes millions of kids in hundreds of cities around the world. Access to water alone simply isn't sufficient; safe water is critical to closing health and development gaps.

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celebrate
TRANSFORMERS

Many of the challenges in water are complex and systemic. By elevating the innovators and creating a network for exchanging ideas, we can build the relationships, skills and perspective needed to succeed.


Thanks for helping us protect the essentials. 

 

Looking to increase your social impact?
See why good is good for business.