Energy
ENERGY IN AN AGE OF TRANSITION
How we generate, store and distribute energy is being reconcepted.
Learn about the resilience strategies that energy companies are taking and explore innovation ideas for energy incumbents, newcomers and individuals.
Communications that connect
Education & Engagement
The Energy industry is in a state of transformation. New methods of energy capture and storage emerge and consumers and business leaders are required to keep up. Communications that focus on education and engagement foster strong connections.
ADOPTION MINDSET
Shifting to new energy models requires changing behavior. Different audiences react to change and growth in varied ways. Learn more about the energy adoption mindset.
VISUALIZE THE PROCESS
Infographics that map out the energy landscape help audiences feel more confident in making alternative energy choices and encourage new energy-related behaviors. Learn more about the best practices of high-performing infographics.
EDUCATIONAL EBOOK
Ebooks are a great format for communicating thought leadership in a reader-friendly digital format. Learn how to communicate the value of energy innovations with our eBook kick start guide.
Emerging Models
Currents & Currencies
Currents & Currencies™ is an insight series from Mindsailing for leaders navigating market sea change. We focus on industries facing major shifts and provide practical insight to support business, communication and innovation efforts.
Episode 5 features an interview with Arash Aazami, founder of Dutch energy supplier BAS, which turned the industry on its head in 2010 by adopting a model to "Benefits All Stakeholders." This approach helped customers become less reliant on fossil fuels and the grid. Now a consultant for small businesses, Arash talked with Mindsailing about the Business of Good.
MICROGRIDS
Microgrids allow the possibility of flexible, local control over power generation decisions and increased community resilience against grid disruption. Learn more about energy resilience with renewables and microgrids on Native American lands.
MN SOLAR GARDENS
The power of the sun is being harnessed in fields and farmlands throughout the state. Solar gardens and solar subscriptions are offering new options for consumers. Learn more about how solar gardens are reshaping the grid.
SMART GRIDS
The energy grid is about to get very, very clean – and very smart.. Data powers transformation with a smarter grid. See how Smart Grids are clarifying energy's new currencies.
Resilience Strategies
Tools to Adapt & Transform
Energy is a fast-paced industry of change. Adaptation, expansion, resilience and connection are essential to transform. Yet studies continue to show a 60-70% failure rate for change projects within organizations. Our workshops focus on the discipline of resilience.
FOR THE JOURNEY
Pack your bags is a simple exercise to help teams plan ahead for changes their industry and organization will face. Each card features a description of the exercise and simple ideas for teams to implement with their organization.
PUSH BOUNDARIES
Pirates is an exercise about breaking conventions to get to new territories. The exercise can help teams bring disruptive innovations to life. Each card features a description of the exercise and simple ideas for teams to try.
FACE FEAR
Gremlins is an exercise geared to help individuals and teams articulate and address their fears so they can move into the unknown. Each card features a description of the exercise and simple ideas for teams to try.
INTERESTED IN RESILIENCE STRATEGIES?
LEARN MORE ABOUT OUR WORKSHOPS.
Awards & Partnerships
ENERGY CASE STUDY
Mindsailing partnered with a MN-based real estate development company who is changing the game by bringing renewable energy solutions to the table to positively impact people, planet and profit. Our work included research and branding to launch their new company.
ENERGY PARTNERSHIPS
Mindsailing is a member of the Midwest Renewable Energy Association. An organization that offers renewable energy training, hosts energy fairs, offers a solar certificate program, solar tours and a solar university network. Learn more about MREA and the Energy Fair.
AWARDS IN ENERGY
Mindsailing has received awards for our communications work in energy. Our White Paper Energy in an Age of Transition took home a Davey Award for offering a deep dive into the change currents impacting fuel generation, consumption and energy innovation in the U.S.
Scoping a project?
We recognize each initiative is unique. Business goals, audiences and market factors can vary. So can timelines, stakeholders and budgets. We're happy to chat through variables, think through options and help you scope your project for success.